Samantha Michaels, owner of Southern Bridal Styles has a way with making her clients' bridal visions come to life. Over five years of experience in the bridal industry and hundreds of reviews has taken her beauty business to the top - winning multiple awards like The Knot's Top Pick 2018 & 2019, The Knot Best of Weddings 2019 & 2020, and the Knot Hall of Fame. With this success, Michaels felt it was time to build the face of her empire beyond just a logo - she wanted her clients to resonate with both the experience and skill set she brings to every event.
Michaels completed a series of dynamic questionnaires - built to define the core principles, mission, vision, and goals of the business. From these answers - we were able to develop brand guidelines that sends a warm, cohesive message to her desired audience. After just two concepts, we decided on a main logo and two variations, multiple textures and patterns, an elegant colour palette, and modern southern font families. We stuck with a southern, graceful feel across the entire brand to accompany the experience her parties can expect.
Samantha provides on-location to bridal parties mainly in the Louisville, Kentucky area, though they are available for travel. Her services include:
Just one of many five star reviews include:
I could not have been more pleased with how perfect not only my hair and makeup, but also all of my bridesmaids, mother, mother in law, and flower girl looked. Samantha did an AMAZING job and was also a blast to work with! I would be resistant having anyone else do my hair and makeup for such a special day but didn’t have to worry about that thanks to Samantha!! She truly is the best.